-->

Pages

Monday, May 2, 2011

Market segment analysis

If you order your research paper from our custom writing service you will receive a perfectly written assignment on Market segment analysis. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality Market segment analysis paper right on time.

Out staff of freelance writers includes over 120 experts proficient in Market segment analysis, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your Market segment analysis paper at affordable prices with livepaperhelp.com!



Segments are a way of understanding your customer’s needs and wants and developing your marketing strategy around them to target the segments that in one’s expert opinion will perform the best. Since segmentation can be a very broad area there are many ways of gathering information, but you must focus on one that will yield the best results for the information that you are looking to examine. For example, it is more cost effective for a telephone company to conduct their analysis by looking at their customer’s bill and finding their average phone usage on either long distance or local. From there they can determine who to telemarket for a more attractive long distance plan.


Information can be gathered through the use of written or verbal surveys, electronic databases, by a marketing firm (such as Information Resources who electronically track consumer’s purchasing behavior through UPC scans), or US. Census reports. One must watch how information is gathered though to give a true segmentation analysis. For example Price Waterhouse recently performed a telephone survey for the city of Alberta in which they were trying to determine what method the citizens preferred to contact their government. Page 6 of my backup clearly shows that the citizens clearly proffered the use of the telephone to contact their government. One must ask themselves if the survey is in fact accurate since the survey was conducted by telephone. Findings my present that the persons who completed phone survey just liked talking on the telephone while others who did not choose to participate in the survey did not like to use the telephone thus making the results inaccurate.





With the recent introduction of the internet there are new ways to conduct market research. This is very beneficial to the small firm or local government since they might not have funding for performing a segment analysis of their own. Survey information that is gathered in the form of a survey on a web page and linked to a database is a low cost method of quickly gathering information and sorting it into a logical and beneficial analysis. One must be careful on the types of questions asked on such survey seeing that the information is being gathered in such a way that a person must be able to have some computer skills in order to answer the survey, such as in the above Price Waterhouse analysis.


Order Custom Market segment analysis paper


One note of caution, one must always use good judgment when reviewing survey information. Unlike a physical sales database, the information gathered in a survey is not always factual and or accurate.





Please note that this sample paper on Market segment analysis is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Market segment analysis, we are here to assist you. Your persuasive essay on Market segment analysis will be written from scratch, so you do not have to worry about its originality.

Order your authentic assignment form livepaperhelp.com and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!



No comments:

Post a Comment

Note: Only a member of this blog may post a comment.