Saturday, December 24, 2011


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Nation Set to Celebrate Third Annual National KidsDay on August rd --

Boys & Girls Clubs of America, in collaboration with KidsPeace and other youth and community groups, is organizing the National KidsDay® project. Celebrated the first Sunday each August, National KidsDay is a day to recognize and honor America’s children by giving the gift of meaningful time.

In Honor of National KidsDay the Boys & Girls Club is holding open house at each of their sites. The open house will be from Noon to 4pm any kids who attend will be given a free membership to Club. This is a business Marketing Plan to implement a new Day into the calender. Everyone must do their part in making it a sucess. The new ad, featuring Alex Rodriguez (A Rod) all star shortstop for the Texas Rangers, focuses on the critical after school hours between 8 p.m. every weekday when juvenile crime doubles and some 15 million children leave school and return to a home or street with no adult supervision.

Were very excited about having a former Boys & Girls Club member such as Alex Rodriquez as our spokesman for this important message, said Joe Sullivan, Chief Professional Officer of the Boys & Girls Clubs of Volusia/Flagler Counties. Like so many of the kids we serve today, Alex found a safe haven with caring adults and character building opportunities at his local Boys & Girls Club.


Raised by a single mother who worked two full time jobs to keep the family together, Alex needed a mentor, and found one in Eddie Rodriguez (no relation), the director of his local Boys & Girls Club in Miami.

Eddies positive influence inspired Alex to serve as a spokesperson for Boys & Girls Clubs of America and the new, awareness initiative CAMPAIGN P.M. Alex joins fellow Club alumnus Denzel Washington in fulfilling the role of national spokesperson for the Boys & Girls clubs.

Created by nationally known advertising agency Publicis, Sanchez & Levitan in Miami, the new “CAMPAIGN P.M. public service ads mark the first time Boys & Girls Clubs of America has produced a comprehensive PSA campaign in both English and Spanish.

The message behind CAMPAIGN P.M. is quite simple every child should be involved in a safe, supervised after school program, every day, said Denise Thames, Director of Operations. There is ample research to support the idea that this should be a top priority in every community and every family, here in Volusia and Flagler Counties, and throughout our nation.

Statistics cited by Boys & Girls Clubs include the following

• Students in quality after school programs have better academic performance. Behavior and school attendance and greater expectations for the future. (U.S. Department of Education and Justice, 000)

• Students who spend no time in extracurricular activities are 4% more likely to have used drugs and7% more likely to have become teen parents than those who spend one to four hours per week in extracurricular activities. (U.S. Dept. of Health & Human Services, Adolescent Time Use, Risky Behavior and Outcomes An Analysis of National Data, 15)

• A Vanderbilt University study found that a career criminal will cost society as a result of crime, drug abuse and lack of education between $. and $ million in the course of a lifetime.

• In a 1 poll taken by George Mason University, police chiefs from across the country agreed that if the U.S. does not make greater investments in after school and educational child care programs to help children and youth now. we will pay far more later in crime, welfare and other costs.

“CAMPAIGN P.M. featuring Alex Rodriguez includes TV and radio spots, print ads and posters for all Boys & Girls Clubs nationwide. English and Spanish versions of all materials will be distributed respectively to English and Spanish language media outlets.

Staples, the Office Superstars, is the official national sponsor of CAMPAIGN P.M. and is collecting back to school supplies at all of its some 1,400 stores nationwide, for donation to local Club members. The Boys & Girls Clubs of Volusia/Flagler Counties are very excited about this partnership. The eight local clubs have already been receiving school supplies. Supply donations will be collected through the month of August at all Staples Stores.

The Boys & Girls Clubs have played an integral role in communities in Volusia and Flagler Counties for 10 years, providing programs and services to 1,500 young people. The organization began in ten years ago in Deltona. Since that time nine more clubs have opened in Volusia and Flagler Counties.

The Clubs serve youth from 6 to 17 years of age, and are open Monday�Friday from 00 P.M. until 700 P.M. with programs that emphasize character and leadership development, education and career enhancement, health and life skills, the arts, sports, fitness and recreation.

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