Tuesday, April 24, 2012

the internet and commerce

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1.0 Positive Aspects Of The Internet On Commerce

1.1 Advertising

Businesses of all sizes and organisational structures can benefit from advertising online. By creating their own website, marketing their own products and services, the company would reach a worldwide audience of all markets segments, and their company would become wide spread and more known. The website could be updated with regular offers and prices, and customers could check product specifications before they consider purchasing.

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Businesses could also carry out online advertising, by advertising on other company sites, relevant to their business, this would save the company the cost of web design. This would also allow the company to reach their wider audience, at a small monthly fee.

The commerce could also advertise their company on an online directory service, these directories are often free of charge or at a low cost, and are aimed at advertising businesses within a local area, to promote the district.

Online advertising can also be carried out by organising pop ups on popular websites, these cost the company a small price, however they can be a very effective marketing tool, if put on highly used sites. Whenever someone accesses a site the pop up will appear on their screen, this could either act as a link to the companies own website or just to advertise their companies name and location,

Companies can also advertise themselves through bulk emailing, which is when emails are send to a vast number of people at once. The email could contain a link to there website or written details or pictures about their company and its products or services.

1. Online Sales

By using E-commerce (online sales), business can use their websites to sell their products or services worldwide, 4 hours a day every of the year to a huge and varied market. Most small businesses can only target a small market segment in their local area, but with E-commerce they can target global markets and increase their productivity and sales revenue.

1. Online Market Research

Companies can carry out their market research to find out their markets needs and wants in a number of ways using the internet. The company could have a market research survey on their company website, which users could fill in online and the company could access it instantly. Or the company could use email again to bulk email market research surveys to their clients, which customers could reply to very quickly, unlike postal surveys which can take time to be returned.

1.4 Online Banking

Online Banking uses todays computer technology to give you the option of “bypassing the time-consuming, paper-based aspects of traditional banking in order to manage your finances more quickly and efficiently” (www.bankrate.com). For businesses that operate in unsociable hours, it provides easy and timelessness ways of banking, as online or virtual banks are accessible 4 hours a day 7 days a week. Online banking can be very useful for companies as many online banking sites now offer sophisticated tools, including account aggregation, stock quotes, rate alerts and portfolio managing programs to help you manage all of your assets more effectively. Most are also compatible with money managing programs such as Quicken and Microsoft Money. Online banking is also a benefit to companies, as even when a manager is out town on a conference they can still access their bank details online, whenever necessary.

1.5 Communication

The internet allows companies to communicate and share information with customers, businesses and potential customers worldwide, quickly, effectively and at a low cost.

Web cams could be used to hold meetings with staff from another office in the next town or far away country. This saves the company the expense of travelling to meet each other to hold a meeting. Web cams are effective as facial expressions and reactions can be seen, which is helpful when holding meetings.

Discussion boards can also be used on company websites so that there can be customer feedback and Q & A between consumers and companies. A discussion board is when a message is written on a notepad like application, which other users can see and comment on further, the company can read the discussion board and post up a reply to the query for all to see.

E-mail represents the single largest shift in the way humans communicate since the invention of the telephone. It is a facility that allows you to send and receive messages from anyone else on the internet or other connected mail system (such as ON Digital).

1.6 Research

Businesses can also use the internet to do research to benefit their company. Such as business business trading, the internet gives companies a quick, cheap and easy method of searching for cheaper or better suppliers, or for cheaper distribution methods. Companies can also use the internet to book transport for their staff travelling to business conferences. The internet can also be used by companies to check competitor prices, policies, products and special offers by looking at their company website, this will help the company keep up to date with what is happening in the market place.

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