"The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won'

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William Bernbach was a US advertising executive and copywriter. He trademarked subtle, low-pressure advertising in the agency he founded, Doyle Dane Bernbach, Inc., and is known among the advertising and marketing world for his clever quotes. (www.smallbusinesswizzards.com)

Using some of the thoughts of Mr. Bernbach and the Team, you will see that Apple and Kia are good examples of three basic truths

1. Creative marketing and advertising involves making products interesting by "being imaginative, original, and fresh" and gets the attention of consumers!

. Great advertising does NOT ensure brand success

. Gaining market share should not always be a primary goal in launching an ad campaign, and a low product rating doesn't always mean failure in this area.

Properly practiced creativity can make one ad do the work of ten.

-- William Bernbach

Apple is a good example of creative marketing and advertising they use tactics that give their computers a personality which is an original and very interesting way to sell personal computers and related products.

Regarding the role Apple ads play in demonstrating the personality of their products, the members of The Team seem to each have similar ideas, but different ways to express the thoughts…not unlike the personalities of Apple and their ads!

For instance, Micah's favorite new Apple commercial stars Vern Troyer (Mini-Me from Austin Powers movies) and Yao Ming (Basketball player for the Houston Rockets) both men, famous for their size, were used to advertise the new big (17") and small (1") "Powerbook" (which, incidently, are the largest, and most compact full-sized laptops, respectively). (http//www.basketball65.co.uk/apple1700.htm )

The commercial features the men on an airplane sitting next to each other. Each man pulls out his laptop, the small man's being the big laptop and the big man's being the small laptop. The humor is obvious without anything having to be said in the commercial, but it further demonstrates Apple's product "personality" in this case being that "they are both great and they are both unique" (www.basketball65.co.uk).

Monica notes that the Apple ads allow the viewer to see first hand how different this computer is from all the other computers. The ad shows you a computer that is able to think. By thinking the computer is able to interpret what the person in front of it is doing and perform the same actions. The ad is showing that it is not just a computer that will sit on the desk but will interact with the user.

The computer's flat screen demonstrates to the buyer that they can get the same advantages without the bulk of a big screen. The flat screen also shows how this computer can compete with the other computers by having a flat screen but is better than the other computers because it has a mind of its own and will relate with the user.

John sees that Apple plays a significant role in demonstrating the personality of their products. He believes the theme behind their iMac is the best example. Apple made the iMac available in colors such as indigo, ruby, sage and snow (Miles, 000). That appealed to consumers that wanted a computer with a personality, instead of a white, gray, or black computer box on the floor. Apple has introduced a host of products with personality. These include peripheral toys such as the Newton, and the iPod. In all their products, Apple has added a touch of flavor and panache.

Advertising doesnt create a product advantage. It can only convey it.

-- William Bernbach

According to the facts shown in the article the team examined for the study, no matter how creative The Team (and 4% of Harris Pollers questioned USA Today's "Ad Track", (Howard, 00, p. B06). finds Apple's advertising, this does not ensure their brand success.

Each of the companies listed in the USA Today Article (Snapple, Kia, and Apple) are all clever, even "great" advertisers, but, as you can see from their rankings, not necessarily the most successful…then again, how are we terming success? Micah thinks Apple has successfully made a strong, solid name for itself that says "we're not afraid of a little competition, we are here to stay!" As far as name recognition goes, they are every bit as renowned as Microsoft, yet with only "%5 of the share of the personal computer market (Howard, 00, p. B06). Though they are not ranked as highly in the sales department, Micah would still consider their advertisement a success!

John expands this view by saying that there are many factors, including great advertising that contribute to brand success. Some of these factors include quality, value, and price. Snapple's is a great example. Their exceptional advertising, combined with the quality, value, and price of their products helped them become number three in their respective market (Howard, 00, p. B06). Cases such as Apple and Kia are also great examples. With Apple and Kia, many consumers felt the advertisements great (Howard, 00, p. B06). However, the advertisements had no effect on their market share or market leadership. In these cases, consumers like the ads, but do not feel that the products meet their expectations or needs. In all, great advertising does not ensure brand success. Great advertising is a factor of brand success, but it does not ensure it.

Monica also makes a good point by saying that a company can have good advertisements, and many people can like watching or reading the advertisement, but watching and liking an advertisement is not going out and buying the product. The way to measure success of a product is by the sales it product and if the advertisement is good but produces no sales than it is just that, good advertising.

You can say the right thing about a product and nobody will listen. Youve got to say it in such a way that people will feel it in their gut. Because if they dont feel it, nothing will happen. -- William Bernbach

Gaining market share should not always be the primary goal. Obviously this is important, but if this is your only focus, you will have no heart behind the advertising, and as Mr. Bernbach says, above, there are really two ways to say the same truths about the product, and just as one way makes the customer feel it's worth, a customer can feel when the advertiser is only out for the money!

Some advertising campaigns might have a primary goal of customer retention

The General Motors "Road to Redemption" campaign is a good example (General Motors, 00 p. -). In this campaign, General Motors is primary focused on customer retention and secondarily focused on attracting customers.

Other campaigns, such as the Kia campaign, are primary focused on gaining market share. Kia's aggressive one-hundred thousand mile warranty and low prices, coupled with their creative advertising campaign was their attempt to gain more of a market share (Howard, 00, p. B06). However, Kia's share of the market is only one and a half percent (Howard, 00, p. B06). Though Kia's share is small, their campaign cannot deemed a failure.

An aggressive advertising campaign, such as Kia's, will not change market share overnight. Kia is new to the market, and they are competing with brands, such as General Motors and Ford Motor Company, that have been around for years. In fact, their market share of one and a half percent could be considered outstanding for the given marketplace.

In all, gaining market share should not be always be the primary goal. Some campaigns may have other primary goals related to their current business needs.

Micah also agrees that gaining market should not always be a primary goal in launching an ad campaign…let the $ signs out of our minds for a minute and think about this some times the best approach is the "get rich slow" approach! Kia may not be raking in the sales right away because of their advertising, but they are making their name known…this will pay off, maybe not right now, but as they cleverly advertise their way on down the road! This is exactly what the article was talking about with Apple. Their sales may have been less than amazing, but everyone seemed most familiar with their advertisements. They are getting their name out there, they are making people smile, making them feel comfortable. In the short term it may not bring drastic results, but maybe they aren't after the whirlwind of good advertising followed by a rush of purchases that fades like a catchy one-hit-wonder. Apple has had their catchy adverts around for as long as I can remember…they aren't trying to force sales, they are showing customers they are an established name that is going to be here for a while!

Monica's view is that it should not be the main goal but one of the most important goals. Gaining market shares should be what a company wants to achieve and so this should be what the company is striving for. The company could also use this goal as motivation to get their product out. Thinking about the company Kia. The company was a "nobody" and now their brand is ranked number twenty. They should look at this as a mild stone going in the right direction. A company has to start at the bottom and work their way up, no if they keep going in the upward direction they could reach number one.

What one should remember when reading through the three topics Team X-Factor has discussed, is that in any marketing or advertising strategy the people are what counts that is why some of these "truths" seem to defy logic people are different!

A final quote from Mr. Bernbach states, In advertising, not to be different is virtually suicidal.

The Team is of the opinion that not to be different in paper-writing is just as deathly! We hope through our thoughts have sparked an interest as you conclude this paper with a broader view of the three basic advertising truths we tried to convey.

Works Cited

Apple. (00). The new PowerBooks. Apple Computer. Retrieved from http//www.apple.com/hardware/video/powerbookg4bigandsmall_large.html

General Motors. (00). The longest road in the world is the road to redemption. Motor Trend. p. -.

Howard, Theresa. (00). Apple ads make impression; Small companies prove their spots can rival big firms. USA Today. p. B06

Miles, Stephanie and Ian Fried. (000). Apple's Jobs unveils new iMac, G4 systems. CNET.com. Retrieved from http//news.com.com/100-1040_-445.html

Other References Retrieved From

http//www.smallbusinesswizards.com/advertising_and_marketing_quotes_and_tips.htm

www.basketball65.co.uk

http//www.basketball65.co.uk/apple1700.htm

SPIDERMAN

Looking at the website for Spiderman, it seems that Sony's is trying to attract a large array of people. Having the website Creative and really involved will really make people want to see the movie. The Internet is a good way to advertise. People all across the world surf the web and enjoy what they find. If someone popped up on the Spiderman website, I think they would want to see the movie. Children will enjoy the movie because they know Spiderman as a superhero and from cartoons. Adults are targeted as well because they grew up watching Spiderman, and they want to see the movie. Overall, I feel Sony is advertising this movie to all people, and not trying to select an audience.

On the Spiderman website, it shows features for the new movie coming out in 004. It also lets people know that there is a new season of animated Spiderman coming to MTV. The strategy of the advertisement on the website is pretty good. It is giving information about the future of Spiderman. It makes people want to see the shows.

On the Sony website it allows you to buy movies online. It also advertises other merchandise such as toys that are made once a particular movie comes out. This surely does boost sales. Children always want items from characters in the movies. Advertisers know how to get the kids attention, which automatically gets the parents attention and they usually will end up buying them.

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20000 Leagues under the see

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0,000 Leagues Under the Sea

Jules Verne was born in France in 188 and always had a love

for the sea. He once tried to be a sea captain on a boat but things

did not work out. Jules Verne has written many very famous books such

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as Journey To the Center of the Earth, Five Weeks in a balloon and

Around the World in Eighty Days. I have written a review on one of

his most famous books 0,000 Leagues Under the Sea. This book combines

adventure, suspense and mystery throwing in a few pieces of

information about life under the sea.

The book begins with some great suspense, it begins with a

boat chasing a giant monster that has destroyed some huge unsinkable

ships. Every time they get close to this monster a giant stream of

water shoots hundreds of feet into the air, causing the boat to back

off. Once in a while the monster will disappear from sight for hours.

While reading this part of the book the reader feels like he is on

the boat chasing the monster also. A lot of times the boat gets close

enough to the monster to catch it and thoughts of what you think the

monster could be run through your head like crazy. When they finally

make an attempt to capture it, it disappears beneath the depths of the

ocean.

One of the most suspenseful and mysterious parts of the book

was when the characters were thrown into a big room inside the

submarine that seemed to have no doors. At this point in the book the

characters have no idea what was going on, neither does the reader.

The only thing that happens during the time in this room is a man

comes in and gives them some food, minutes later they all fell asleep.

Why where they put to sleep, where is this room that seems to have no

doors? This is just one of the hundreds of questions going through

your head during these couple chapters of the book. When they wake up

all the lights in the room are off and the submarine is shaking.

When they finally meet and become comfortable with the captain

they get an invitation to go hunting miles under the sea. They put

on these huge underwater suits that can withezd the pressure two

miles under the sea, then the cabin fills up with water and a door

opens. Two miles under the sea, what adventures are down there

waiting for them? What amazing sites are two miles under the sea?

What dangerous are awaiting people in the depths of the sea?

Word Count 500

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Vietnam war

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The Vietnam War was the longest and most unpopular, un-official, war in which Americans ever fought. It lasted nearly 10 years, from approximately 16-17; no one knows the exact date of when it started. The Vietnam was fought by American soldiers on Vietnam grounds against Communism and its spread. Vietnam has split into two parts, South Vietnam and North Vietnam, creating internal war. That's when the U.S. decided to get involved and send in their troops. Many historians believe that America lost the war because of the Viet-Cons love and inspiration that they had to beat the U.S. troops. Instead the U.S. Army was fighting a war against itself. It corrupted itself with lies and deceit, it drowned its fears with drugs and it murdered its own in cold blood, resulting in the loss of the war.

It all started on August 4, 164, through the Gulf of Tonkin Incident. Allegedly North Vietnamese battle ships were attaching the U.S. warships in the Gulf. Later on it was discovered that Lyndon B. Johnson lied about the incident to the public in order to gain congressional approval for escalating the war, and in order to leave the U.S. troops in Vietnam. Many argue that he did this for the sense of pride. He didn't want to be the first U.S. President that lost a war. The reason however does not matter. "Later investigations revealed that the alleged second attack that led Johnson to submit his Tonkin Gulf resolution to congress never happened" (pg 17). This is when the lies within the government appeared creating a catalyst for the killing themselves. Lyndon B. Johnson lied to America losing the support of the public, followed by the support of the soldiers in the battle field. Soon enough chants like "Hey, Hey L.B.J. how many kids did you kill today?" (pg. 1) began springing up between the anti-war rallies as well as from overseas from the soldiers. The more Lyndon lost the support of his public, the more he lost the support of his soldiers creating chaos.

The soldiers started to feel regret and remorse for being in Vietnam, and most searched for ways to drown their sorrows. They would sit in the middle of their bases, fields and jungles as their bloodshot eyes starred at the blue sky, sweat pouring from every pore in their bodies. In studies it was revealed that 0% more soldiers experimented with drugs during Vietnam than at any other time in the military history. Weed, pot, or marijuana was the most common among the troops, but harder drugs were also available for only a couple of dollars for each fix. In one study the drug problems really started in 16. Around 8,000 troops were arrested for drug possession. In 170 11,058 drug cases were admitted out of which 1,146 included hard drugs. These drugs were; ecstasy, heroin cocaine, and well as all types of LSD's (A crystalline compound, C0H5NO, derived from lysergic acid and used as a powerful hallucinogenic drug). Within one year the numbers of hard drug cases grew up to 7,06. This meant that the depression was getting stronger. Drugs clouded the soldier's judgments pushing them to commit unlawful acts.Write my Essay on vietnam war for me

Fragging was a term used for an American who killed another American, usually a superior. The name "fragging" was acquired from a fragmation grenade that was used in the murder. Although most of the time the grenade was not used, it was during the first few times, getting its name. "During the years of 16 down to 17 we have a rise of fragging-that is, shooting or hand-granading your NCO (noncommissioned officer) or your officer who orders you out into the field", says a historian Terry Anderson of Texas A&M University. "The U.S. Army doesn't know exactly how many…officers were murdered. But they know at least 600 murdered, and they have another 1,400 that died mysteriously." These young men were placed in an alien environment, losing their hope more and more everyday they did anything to try and survive. They killed their commanding officers before battle to avoid it, and put out rewards for officers who just came out of blood thirsty battles, for revenge. "In the underground GI publication "GI" says 'a reward of 10,000 is offered for killing lieutenant colonel Welcon Honeycutt', shortly after the costly attack at Hamburgar Hill in 16" an army journalist published in 171.

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Fightclub - Nonsense or Literature?

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Fight Club is the most frankly and cheerfully fascist big-star movie since Death Wish, a celebration of violence in which the heroes write themselves a license to drink, smoke, screw and beat one another up.

Sometimes, for variety, they beat up themselves. Its macho porn--the sex movie Hollywood has been moving toward for years, in which eroticism between the sexes is replaced by all-guy locker-room fights. Women, who have had a lifetime of practice at dealing with little-boy posturing, will instinctively see through it; men may get off on the testosterone rush. The fact that it is very well made and has a great first act certainly clouds the issue.

Edward Norton stars as a depressed urban loner filled up to here with angst. He describes his world in dialogue of sardonic social satire. His life and job are driving him crazy. As a means of dealing with his pain, he seeks out 1-step meetings, where he can hug those less fortunate than himself and find catharsis in their suffering. It is not without irony that the first meeting he attends is for post-surgical victims of testicular cancer, since the whole movie is about guys afraid of losing their cojones.

These early scenes have a nice sly tone; theyre narrated by the Norton character in the kind of voice Nathanael West used in Miss Lonelyhearts. Hes known only as the Narrator, for reasons later made clear. The meetings are working as a sedative, and his life is marginally manageable when tragedy strikes He begins to notice Marla (Helena Bonham Carter) at meetings. Shes a tourist like himself--someone not addicted to anything but meetings. She spoils it for him. He knows hes a faker, but wants to believe everyone elses pain is real.

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On an airplane, he has another key encounter, with Tyler Durden (Brad Pitt), a man whose manner cuts through the fog. He seems able to see right into the Narrators soul, and shortly after, when the Narrators high-rise apartment turns into a fireball, he turns to Tyler for shelter. He gets more than that. He gets in on the ground floor of Fight Club, a secret society of men who meet in order to find freedom and self-realization through beating one another into pulp.

Its at about this point that the movie stops being smart and savage and witty, and turns to some of the most brutal, unremitting, nonstop violence ever filmed. Although sensible people know that if you hit someone with an ungloved hand hard enough, youre going to end up with broken bones, the guys in Fight Club have fists of steel, and hammer one another while the sound effects guys beat the hell out of Naugahyde sofas with Ping-Pong paddles. Later, the movie takes still another turn. A lot of recent films seem unsatisfied unless they can add final scenes that redefine the reality of everything that has gone before; call it the Keyser Soze syndrome.

What is all this about? According to Durden, it is about freeing yourself from the shackles of modern life, which imprisons and emasculates men. By being willing to give and receive pain and risk death, Fight Club members find freedom. Movies like Crash must play like cartoons for Durden. Hes a shadowy, charismatic figure, able to inspire a legion of men in big cities to descend into the secret cellars of a Fight Club and beat one another up.

Only gradually are the final outlines of his master plan revealed. Is Tyler Durden in fact a leader of men with a useful philosophy? Its only after weve lost everything that were free to do anything, he says, sounding like a man who tripped over the Nietzsche display on his way to the coffee bar in Borders. In my opinion, he has no useful truths. Hes a bully--Werner Erhard plus S & M, a leather club operator without the decor. None of the Fight Club members grows stronger or freer because of their membership; theyre reduced to pathetic cultists. Issue them black shirts and sign them up as skinheads. Whether Durden represents hidden aspects of the male psyche is a question the movie uses as a loophole--but is not able to escape through, because Fight Club is not about its ending but about its action.

Of course, Fight Club itself does not advocate Durdens philosophy. It is a warning against it, I guess; one critic I like says it makes a telling point about the bestial nature of man and what can happen when the numbing effects of day-to-day drudgery cause people to go a little crazy. I think its the numbing effects of movies like this that cause people go to a little crazy. Although sophisticates will be able to rationalize the movie as an argument against the behavior it shows, my guess is that audience will like the behavior but not the argument. Certainly theyll buy tickets because they can see Pitt and Norton pounding on each other; a lot more people will leave this movie and get in fights than will leave it discussing Tyler Durdens moral philosophy. The images in movies like this argue for themselves, and it takes a lot of narration (or Narration) to argue against them.

Lord knows the actors work hard enough. Norton and Pitt go through almost as much physical suffering in this movie as Demi Moore endured in G.I. Jane, and Helena Bonham Carter creates a feisty chain-smoking hellcat who is probably so angry because none of the guys thinks having sex with her is as much fun as a broken nose. When you see good actors in a project like this, you wonder if they signed up as an alternative to canyoneering.

The movie was directed by David Fincher and written by Jim Uhls, who adapted the novel by Chuck Palahniuk. In many ways, its like Finchers movie The Game (17), with the violence cranked up for teenage boys of all ages. That film was also about a testing process in which a man drowning in capitalism (Michael Douglas) has the rug of his life pulled out from under him and has to learn to fight for survival. I admired The Game much more than Fight Club because it was really about its theme, while the message in Fight Club is like bleeding scraps of Socially Redeeming Content thrown to the howling mob.

Fincher is a good director (his work includes Alien , one of the best-looking bad movies I have ever seen, and Seven, the grisly and intelligent thriller). With Fight Club he seems to be setting himself some kind of a test--how far over the top can he go? The movie is visceral and hard-edged, with levels of irony and commentary above and below the action. If it had all continued in the vein explored in the first act, it might have become a great film. But the second act is pandering and the third is trickery, and whatever Fincher thinks the message is, thats not what most audience members will get. Fight Club is a thrill ride masquerading as philosophy--the kind of ride where some people puke and others cant wait to get on again.

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Edith whartons legacy

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EDITH WHARTON'S LEGAY

Edith Wharton had changed so much from the shy girl she was. She continued to write and publish until the time of her death in 117 in France. No author has been able to capture the society of New York as Edith Wharton did. Her works have been successfully adapted for stage and screen, as she will continue to captivate audiences for years.

Wharton has emerged as a major early twentieth century American author. Her novels shed some light on the complicated world of upper class society. That was a world, which few authors of her time could explore with such accuracy and authority. She exposed in her writings many of the social hypocrisies that shaped Americas rapidly changing upper class. Her importance however went further beyond the upper class society that she helped expose to the public. Wharton has influenced the imaginations of many other writers. Writers of her time, as well as those she continues to inspire today.

Marriage, children and home keeping were to be the number one priorities of a woman's life, and Wharton was a master at showing how those images may be blessings for some women, but for others might have felt like a prison that took their spirits away from them.

You can see from some of her stories that Wharton tries to expose how some women are given and are told by society what they must have in their lives. Those things are family, home and security. These were all things that influenced her ideas and stories.

For Edith Wharton to question the political correctness of the times, it was not unexpected. She was not the only writer of her time period to question the attitudes of the twentieth century.

One of her most influential writers, Henry James, who was also one of her closest friends, was also involved in the same type of criticism writing. His friendship along with his guidance helped Ms. Wharton to develop her style. For Henry James and Edith Wharton, it gave them the opportunity to show exactly what was going on in their social structures, and also gave them the opportunity to present their talents.

In Edith Wharton's final story, she presents an image of a woman who is alone and widowed for years, but appears to be extremely happy and surviving at a comfortable level. This was her biggest inspiration, her own life. After divorcing her husband of twenty-eight years, Wharton never remarried, but the thought of remarrying never even crossed her mind. She was happy where she was and the people she was with. All of these gave her the inspiration to write all of the novels that she did.

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I dont have one

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YOu guys say free but its really not. YOu should be ashamed of yourselves for leading unsuspecting kids into believing your shit!!!! Why would you say free when its not. There should be laws against you people lieing the way you do. Whats sad is you make a living off these kids and they are none the wiser. Its unbelievable the money you charge these kids for work that you probably stole from another unsuspecting kid that didnt know any better. IM sure he gave you these essays for free and you told him is was for the greater good of all students.The birth of a child is a wonderful and exciting experience. My experience began while I was still in high school and taking a medical technology course. This course provided insight into child birth I might never have received. On July 17, 00 my own journey into the world of child rearing began. Pregnancy for me meant a whole new world was beginning and another ending. When you first find out you are pregnant for some people its exhilarating and wonderful, for others is plain frightening. Many have described pregnancy and child birth as the best and worst time of their lives. For me it was both. This math problem that I have been faced with is to figure out how much grass the

cow can graze. He is attached to a piece of 50ft rope. It is attached 10 meters from the

corner on the longest side of the barn that is measuring at 60 meters by 0 meters. This

math problem took a while to figure out. I used addition, multiplication and division toCustom Essays on I dont have one

solve the problem.

The first step I used was to analyze the situation. Then I drew a diagram

of the barn and where the rope was fastened with the cow. I then found the area in which

the rope was able to rotate around the barn. I added one hundred and fifty to one

side since the rope could only reach fifty meters to the left, right and straight out.

Because the rope was stationed ten meter down from the corner, that left forty meters

so the rope would only reach forty meters across the end of the barn. After that there was

forty meters which is fully extended to the side of the barn then thirty meters which was

added to the one hundred fifty meters and subtracted from forty. There was ten meters

left that could be added from the side of the barn to straight which would be twenty

meters. After adding and subtracting all of that the answer I got was 5,5.5 meters of

grazing for the cow.

I believe the answer came up with is right. Because of all the diameters and

measurements I have. I'm eighty percent sure that I did all my math right I'm sure that

my answer is 5,5.5 meters.

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That Eye, the sky by Tim Winton

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Exercise That eye, the sky

1. Briefly explain the process by which Henry has apparently come to be part of the Flack family ("my new dad")

'Seeyaz.' That's Dad going. He revs the ute up. He's in a hurry, going to town for Mr Cherry.

'Wave him off, Ort,' Mum says to me. She always reckons you should show people you love them when they go away because you might never see them again. They might die. The world might end. But Dad's only going to town for an hour. It's business for Mr Cherry. And there he goes, out the drive and onto the road.Do my essay on That Eye, the sky by Tim Winton CHEAP !

(Chapter One, Pg. )

Henry Warburton comes to be part of the Flack family after Sam Flack is involved in a horrific car accident, in which his ute crashes into a tree. The accident leaves him in intensive care in a coma for several weeks. One morning (after Sam has returned home to be cared for by his family) while Alice, Ort and Tegwyn are eating breakfast, there is a knock at the front door. When Ort answers, there is Henry. Henry explains to Ort and Alice that he has been sent to help the family care for Sam. Alice is both confused and concerned as to who has sent Henry, but after a while she agrees to let him stay and help.

. Has Ort really accepted Henry as a replacement for Sam?

After Sam's accident, when Henry comes to help the Flack's, Ort is at first suspicious of Henry's intentions. "He's big, tall. Wide hands. He could do with a wash." Ort often wonders why Henry has come to them and how he knows so much about them, and what is in the little black book Henry carries with him.

However, Ort starts to warm to Henry once they play a game of French cricket and Henry tells Ort a few stories. Stories and someone to play games with have been two things that have been lacking in Ort's life since Sam's accident and his fight with his best friend Fat Cherry. Sam would always play songs on his guitar and tell stories, play games with him and teach him things the way a father does. Although Henry plays a few games with Ort and tells him stories, the reader gets the impression that Ort has started to accept Henry as a father figure, but he does not view him as a replacement for Sam.

. What is the significance of the "strange words" Ort hears Henry saying while he is bathing Sam and his prayers while suffering the epileptic fit?

Henry is continually praying for Sam and is by no means a perfect soul, he has a life time of experiences and not many of them have been good. These bad experiences have lead Henry to seek salvation through good deeds, and he feels that if he can heal Sam he in turn will be healed.

The significance of the language or "strange words" Ort often hears Henry saying is that they relate to Henry's spiritual side. Henry is not only praying for Sam but also himself. Through this, Winton shows that Henry is continually expecting a miracle, and when one does not happen Henry starts to lose faith. At this point Henry takes himself for a walk and a swim in the bush, where he suffers an epileptic fit while asking God to help him, help the Flack's to love him and in turn for he to love the Flack's.

4. When Henry says "I hide and you see" (p.8), Ort at first thinks Henry must be referring to him. What is Winton suggesting about the connection between Ort's habit of watching over people and God's watching?

Through this passage Winton suggests to the reader that the connection between Ort's habit of watching over people and God's watching is very close. Winton communicates this connection to the reader in a few different ways throughout the novel. The title That eye, the sky and moments such as when Ort notices the glowing cloud that seems to always hover over the Flack family home at night, convey to the reader the presence of a spiritual force that is constantly watching over the Flack family.

While this cloud appears to watch over the Flack's, Ort also uses the holes and cracks in the walls that his home is full of to watch his family. Some readers may also take the point of view that Henry has been sent to watch over the Flack family by God and is a type of spiritual force himself.

Please note that this sample paper on That Eye, the sky by Tim Winton is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on That Eye, the sky by Tim Winton, we are here to assist you. Your cheap research papers on That Eye, the sky by Tim Winton will be written from scratch, so you do not have to worry about its originality.

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To Kill a Mockingbird

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To Kill a Mockingbird is definitely an excellent novel in that it portrays life and the role of racism in the 10s. A reader may not interpret several aspects in and of the book through just the plain text. Boo Radley, Atticus, and the title represent three such things. Not really disclosed to the reader until the end of the book, Arthur Boo Radley plays an important role in the development of both Scout and Jem. In the beginning of the story, Jem, Scout, and Dill fabricate horror stories about Boo. They find Boo as a character of their amusement, and one who has no feelings whatsoever. They tried to get a peep at him, just to see what Boo looked like. Scout connects Boo with the Mockingbird. Mrs. Maudie defines a mockingbird as one who …dont do one thing but make music for us to enjoy. They dont eat up peoples gardens, dont nest in corncribs, they dont do one thing but sing their hearts out for us (4). Boo is exactly that. Boo is the person who put a blanket around Scout and Jem when it was cold. Boo was the one putting gifts in the tree. Boo even sewed up Jems pants that tore on Dills last night. Boo was the one who saved their lives. On the contrary to Scouts primary belief, Boo never harms anyone. Scout also realizes that she wrongfully treated Boo when she thinks about the gifts in the tree. She never gave anything back to Boo, except love at the end. When Scout escorts Arthur home and stands on his front porch, she sees the same street she saw, just from an entirely different perspective. Scout learns what a Mockingbird is, and who represents one. Arthur Radley not only plays an important role in developing Scout and Jem, but helps in developing the novel. Boo can be divided into three stages. Primitively, Boo is Scouts worst nightmare. However, the author hints at Boo actually existing as a nice person when he places things in the tree. The secondary stage is when Mrs. Maudies house burned to the ground. As Scout and Jem were standing near Boos house, it must have been rather cold. So, Boo places a warm and snug blanket around Scout and Jem, to keep them warm. This scene shows Boos more sensitive and caring side of him, and shows that he really has changed after stabbing his father. The last and definitely most important stage is when he kills Bob Ewell to save Scout and Jem. This stage portrays Boo as the hero and one who has indefinitely changed his personality and attitudes. After the final stage, Boo does not deserve to be locked up inside his house. Atticus Finch is a man of strong morals. He follows them exclusively, and does not hold up to the Finch family name, as defined by Aunt Alexandria. Atticus is the most pure and good-hearted person one may ever `see.` Although it does not seem like it, Scout will evolve into her father; Jem will not. Scout finally understand all the things he says. For example, in the beginning Atticus tells Scout, You never really understand a person until you consider things from his point of view…until you climb into his skin and walk around in it (4). She then realizes that Mrs. Caroline did not know Maycomb, and could not just learn it in one day. Scout comes to terms that it was wrong to become upset with Mrs. Caroline. Scout learns several other lessons. For example, on page 4, Atticus says his most important line in the book, …remember its a sin to kill a mockingbird. Through clarifications from Mrs. Maudie, Scout accepts her fathers words. Atticus also teaches his kids a lesson when he defends Tom Robinson, an innocent black person. Although Atticus knew from the instant he accepted the case that Tom had no chance, he had to do his duty as an honest and impartial citizen of Maycomb. Atticus poured his heart into defending Atticus, and did a damn fine job. He taught his kids the right thing, that all individuals are created equal. If Aunt Alexandria had raised Scout and Jem, they might have not cried at the end of the trial; they would not want to hurt the Finch family reputation. It was Atticus who received a standing ovation from the Blacks Balcony. It is because of Atticus good heart that Cals black church accepted the children. Atticus has probably built a better name for his family than Aunt Alexandria would have, had she lived with the Finches. Before reading To Kill a Mockingbird, the title itself means nothing. The title is the foundation of a house. It is just a slob of cement, and cannot be interpreted. While reading the book, pieces of wood fit together and the house starts to stand up. After reading the book, the house is fully painted and decorated. The landscaping is complete, and the house is beautiful. Several things and people represent the Mockingbird throughout the novel. The understanding of the Mockingbird can bee seen in three steps. The first step is in chapter 10. Atticus tells Jem to never shoot a mockingbird, because it causes no harm. At this point, neither Jem nor Scout understand what Atticus is saying. Secondly, Scout finds a roly-poly in chapter 5. In answer to Scouts desire to kill the bug, Jem says, Because they dont bother you… (41). At this second stage, Jem, not yet Scout, has understood Atticus holy words. The last depiction is in the final chapters of the book. This Mockingbird is Arthur Boo Radley. Boo ends up to save both Jem and Scouts lives, by killing Bob Ewell. At this final stage in the book, Scout, as well as Jem, understands Atticus and his saying. Scout realizes life. To Kill a Mockingbird is a very inspirational book. Not only is it a book for pleasure, it shows us today how far we have come, and yet the long journey ahead. Boo Radley and Atticus were very important characters, for both the developments of kids in the book and reader. The title is something that can be interpreted in many ways. Each one will be different, based on the readers philosophy and beliefs. Injustice is a problem which everyone faces. Nobody likes to suffer from injustice, yet they do it to others. In the novel, To Kill A Mockingbird written by Harper Lee, there are three characters who suffer the most injustice. They are Atticus, Tom Robinson and Boo Radley. Atticus, a man with great wisdom, suffers from the fact that he had taken on a Negro case. He was constantly persecuted for his decision, which made him work even harder at winning the case. Even though his family was made after the trial was over. fun of, he stuck with his choice and worked the hardest he could to ignore the threats and harassment. He did very well to ignore all the abuse and was greatly respected Another person who suffered from injustice was Tom Robinson. He was charged with a crime he did not commit. His side of the story was not believed because he was black, which really shows the amount of injustice during the time the novel was set in. Through the whole trial, he did not retaliate at the white people, he did not get mad because he was improperly accused, he just showed the level of respect which everyone deserves. He handled the injustice with a manner reserved only for gentlemen, which is a good description of what he really was.The third person to suffer injustice in the novel was Boo Radley. Many accusations were claimed about him even though they were untrue. Just because he didnt leave his house, people began to think something was wrong. Boo was a man who was misunderstood and shouldnt of suffered any injustice. Boo did not handle the injustice because he didnt know about it.In conclusion, the person who deserves the deepest sympathy is Tom Robinson. He did nothing wrong but his crime was being nice to white people. This type of injustice is the worst because everyone puts up with it. Therefore, Atticus, Tom Robinson and Boo Radley suffered the most injustice in the novel. To Kill A Mockingbird was published in 160 then it went on to win the Pulitzer prize in 161 and was later made into an Academy Award winning film. Harper Lee always considered her book to be a simple love story. Today it is regarded as a masterpiece of American Literature. There are so many characters in this book that I cant name all of them. Here are most of the characters. The Finch family contains of Atticus (The head of the household), Aunt Alexandra (Atticuss sister), (Jem) Jeremy (The oldest of Atticuss two children), (Scout) Jean Louise (The youngest of the two . She also trys to be a boy by doing boy things). And you cant forget their black maid. Her name is Calpurnia. Miss Rachael is Dills aunt that lives in Maycomb. Dill is a friends with Jem and Scout. According to Scout they are married. (Boo) Arthur Radley is the person that takes Jem back to his house after Jem gets hurt by Bob Ewell. Tom Robinson is a black man that was accused of raping Mayella Ewell. Bob Ewell is Mayellas father. He is out for revenge on Atticus for what he did to him and his daughter. Mayella is Bobs daughter who supposedly got raped by Tom Robinson. Judge Taylor is the Judge of Maycomb County. Heck Tate is the county law official. I think the protagonist in the story is Atticus Finch because he has the main part and he has the biggest decision to make. The decision being whether to defend or not to defend Tom Robinson. To Kill a Mockingbird is set in Maycomb County, an imaginary district in Southern Alabama. The time is the early 10s, the years of the Great Depression when poverty and unemployment were widespread in the United States. The story begins during the summer when Scout and Jem meet a new playmate named Dill who has come from Mississippi to spend the summer with his Aunt Rachael. Dill is fascinated by the neighborhood gossip about Boo Radley. Egged on by Dill, Jem and Scout try to think up ways to lure him out of his house. Soon it is Summer again , and Dill returns for another visit. The childrens plans for making contact with Boo Radley grew bolder this year, and on Dills last night they decide to sneak up onto the Radley porch and spy on Boo. Jem goes first, but just as he reaches the window, Nathan Radley catches site of them and scares them off with a blast from a shot gun. Jem realizes that Boo is not a monster after all, but has been playing along with them. Scout does not figure this out until the winter, on the night that the house of their neighbor burns to the ground. While Scout is standing outside in the cold, someone sneaks up behind her and places a blanket around her. Later, Scout and Jem realize that there was only one person in town who has not already at work fighting the fire and that was Boo. Now that Jem and Scout realize that Boo is basically a kind person, their interest in the Radley family begins to fade. In the meantime, they learn that their father has become the defense lawyer for Tom Robinson, who is charged with raping Mayella Ewell. As the trial of Tom Robinson grows nearer, the children become more aware of the strong feeling it has aroused in everyone in Maycomb. One day their housekeeper takes Jem and Scout to visit her church, and the children realize for the first time that the black parishioners are supporting Tom Robinsons wife. Two nights before the trial is to start, a group of men come to the Finch house to tell Atticus about threats against Tom Robinsons life. Atticus spends the next night camped out at the jail to defend Tom from the mob. Jem, Scout and Dill go downtown to check on Atticus and arrive at the same time as a group of men, who have come to kill Tom. Scout recognizes one of the men in the group as Walter Cunningham. Her friendliness embarrasses the man so much that he and the mob leave. The next day, at the trial, Atticus questions make it clear that Mayella and her father are lying about the rape. Neverless the jury convict him because their prejudices prevent them from taking a black mans word against two whites. Atticus is now a hero in the black community of Maycomb, but Bob Ewell, vows to get Atticus for showing him up as a liar in front of the whole town. Tom Robinson has give n up hope and trys to flee the prison, but while doing it he gets caught and shot. By the time Halloween comes around, the Finch family has begun to put Toms death behind them. There is a pageant planned and Scout much to her dismay has been cast as a ham. After the pageant Scout decides to walk home still dressed in her bulky costume, with Jem leading the way. The cowardly Bob Ewell. seeing an opportunity to get revenge on Atticus through his children. He follows the children down a dark street and tries to kill them. In the side. It is none other than Boo Radley, who had seen the attack from his window. Boo stabs Bob Ewell to death, and carries the wounded Jem home. The sheriff decides to file a report that Bob fell on his own knife and died, thus sparing Boo the publicity that would be sure to follow. Scout never sees Boo again after that night, but she has learned that he was a good man all along. She has learned a lesson about understanding and tolerance. And through the sheriffs action she sees that sometimes there can be justice and compassion in the world. The title of the book, To Kill a Mockingbird is a key to some themes in the novel. The title is first explained in Chapter 10 at the time that Jem and Scout have just received air rifles for Christmas. Atticus tells his children that it is a sin to shoot a mockingbird. Later Miss Maudie explains that Atticus meant that Mockingbirds are harmless creatures who do nothing but sing for enjoyment. It is easy to see that the mockingbird in this story is Tom Robinson a harmless man who becomes a victim of racial prejudice. Like the mockingbird, Tom has never done wrong to anyone. Even the jurors who sentence him to death have nothing personal against him. They find him guilty mostly because they feel that to take the word of a black man over two whites would threaten the system they live under, the system of segregation. Tom himself is guilty of nothing but being in the wrong place at the wrong time

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Pooop

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Spencer Yingling

Mr. Davidson

0//0

English Class

God Helps Them That help Themselves!!!

God helps them that help themselves. The way you live your life is your choice but there are certain ways that life should be lead. One of those, probably the best one is helping yourself so that others may help you.

I can remember one time when I was younger that I had to become good at a sport in order to be recognized when I play. The first sport I ever played was baseball. All I remember is one day my dad came to me and asked me to play baseball, without thinking about it I said yes. After that the next couple of weeks my dad and I played around in the backyard with a glove and bat. It turned out that I didn't need much practice because I inherited a lot of athletic ability from my parents. After the first year of regular league I ended up on the all-star traveling team winning countless awards and metals. That relates by that I had talent to play the game by my parents and I improved are team standards by being on the team.

I can recall another time, actually during baseball season where one of my friends my mom and I went to King Island for the weekend. The first time I ever been to Kings Island, the day was going good until we came upon a new roller coaster, The Vortex. It had two giant lopes after one another; I took one look at it and had me eyes on the next ride. But my mom and friend where all eyes wide-open eagerly wanted to get in line to ride. After some creative talking they talked me into riding it. I rode it, not really thinking about it as I was on it but as soon as I got off I immediately wanted to jump back into line and ride again. After a couple of more times we ended up in the water park with good memories to remember. I can relate this to my aphorism by that the fallowing week I went to Cedar Point with another friend and he was just like me, but all it took was little convo. to get him to love the rides like I do.

There is one recent time I can remember with some detail. That being my junior year playing soccer, I became good friends with the best player on the team. It got to be that we'd hang out everyday after school and just play around with the soccer ball. I'd use to ask how he does the moves and trick he dose. He would teach me the moves and tricks and I'd have them down in a couple of days or so and then I'd come back with the moves he just taught me with a little different spin to them and teach that to him. So that would be helping someone by helping myself at the same time.

In conclusion I'd prefer to fallow this aphorism as a guideline to my life. During my life I can look back and be able to have said that God helps them and actually live by that.

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Negative Sides of American State-Based Higher Education

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Perhaps the level of American education could be a point of controversy, but statistics and research show that educational standards of the State-run Colleges are very low. Teachers and parents, as well as students, are concerned about the catastrophically low level of knowledge in public schools. According to the United States Department of Education, the degree of literacy among American students is very poor. After graduating from the high schools, many American teenagers decide to continue studying in various colleges and universities. It is known that the level of General Education in most colleges does not meet high standards. However, college students need to obtain skills that they are deprived of in public schools. Academic requirements are basically the same in all State Colleges; therefore the John Jay College criteria can be tested for the latitude of knowledge.

First of all, there is an obvious necessity for everyone to take a proficiency exam in writing and mathematics. This helps evaluate one's intelligence and place individuals into classes of the appropriate level. Before going into the major courses, students have to master the fundamental skills in such subjects as history, geography, literature, international politics and economy, mathematics, natural sciences, etc. The main error of the American educational system is that it lets people live on a kind of "isolated island". Colleges do not expand students' erudition with necessary information about the world. The range of American students' interests do not exceed the borders of their country. This unawareness leads to students' separation from the world outside the United States. Such a lack of knowledge is caused by imperfection in history and literature courses. For example, the required history classes at John Jay College are divided into two chronological parts. Unfortunately, none of them include an analytical study that goes into details of tendencies and laws of world development. The future must be created on the basis of the experience and lessons taken from the world's past. The thorough study of history not only educates people, but it gives them an ability to think independently, analyze the present and even predict some events of the future. The courses of world history must be more extensive, deep and need to be taken more seriously. It is also not wise that John Jay College requirements do not have a separate course of American history. The nation that does not know its own history is blind and dependently thinking. The public, that doesn't realize and study the way of its country's evolution, risks becoming a "puppet" in the hand of ruling authorities. The future of the nation, which has lost its roots, is hopeless and empty. Our history is our heritage, wisdom and national treasure.

A Racial Formation course at John Jay is an example of an incorrectly designed study plan. A friend of mine took this class is a part of the required core curriculum. She expected from this course to learn about the process of racial formation in the United States as well as about the reasons for peoples' migration. She thought it would include historical, philosophical and geographical aspects. Instead, this course focused on the feminists movement. Actually, this course did not meet her expectations and it did not allow her to understand the ethnic structure of the United States. Therefore, it is important for all of the historical and social study courses be wider in their world aspects.

Additionally, there is a mistake in the absence of geography, international politics and economy courses. Many American students are not aware of geographical locations, international borders and even the names of different countries and cities. Their sight is usually directed towards those hot spots on Earth, which currently stand on the governmental agenda. The era of cold war isolation has already passed, so the world's progress is solely dependant on all the world's population. Only by the ways of knowledge and literacy can individuals strengthen the world. Unity is the future and the real path to success.

Cheap Custom Essays on Negative Sides of American State-Based Higher Education

Speaking of the Arts courses, it is necessary to point the attention to literature courses. John Jay College offers four different literature classes, each of which is dedicated to the certain time period. Even if a student chooses one of the courses and studies it thoroughly, she/he would not have a complete overview of the entire treasure of the world's literary thought. Therefore, if one course cannot include the entire material due to the time constraints, it must inculcate in students a taste for enjoyment of literature. Students of all races, ethnicities and religions must take classes in American literature and history, so they can understand and value the country they live in.

After completing the Arts disciplines and learning the basic skills of comprehension and analysis, everyone should take mathematic courses. Unfortunately, America has one of the lowest levels of mathematical education among all developed countries. Almost every student hates math classes, since they cannot realize its necessity. Mathematics is not just a "numbers play," but is also the most effective form of brain training. It develops memory and logical thinking. Math courses should cover arithmetic, geometry and pre-calculus. These math courses should be made a requirement for every student, since it is an auxiliary science for all the natural science courses.

After mastering the math skills, students should take three natural science courses physics, chemistry and biology. Physics must cover the nature of motion, electricity, etc. Chemistry should include the basics of organic and non-organic concepts. Biology should consist of botany, zoology and human anatomy. These courses should be required in order for an individual to gain the basic understanding of the world's nature and be able to apply these skills in everyday life.

The pre-requisites in State colleges include the very basic disciplines, none of which should be omitted. On the contrary, the level and requirements of the taught subjects should be raised and strongly improved. The courses in general arts and sciences must emphasize the topics about the world's general structure. Everyone should realize that education is a tool for enriching one's perception and for widening one's intellectual outlook. In order to be an autonomously thinking individual who can make right decisions and built a brighter future for the country, one must be a well-rounded, educated person.

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This is not an essay

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The term 'Euthanasia' Eu Thanatos comes from the Greek word for 'easy death'. It is the one of the

most public policy issues being debated about today. Formally called 'mercy killing',

euthanasia is the act of purposely making or helping someone die, instead of allowing

nature to take its course. Basically euthanasia means killing in the name of compassion.

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Death comes to us sooner or later, but to end life prematurely to stop pain seems to be up

to debate.

Everybody dies. Even the greatest advances in modern medicine cannot prevent the

inevitable. But with all the advances in modern technology and treatments human

beings are now capable of prolonging life and postponing death. These advances in

technology have proven to be a great benefit to great number of people. However there

are the very few who, whether it be because of despair or disorder, wish to bring death

Worldwide, support for the practice appears to be increasing. Vigorous efforts for

legalization are proceeding in numerous countries. The Dutch have now legalized

mercy killing after many years of unofficial toleration. In our own country,

euthanasia has been legalized in Oregon since 18.

upon themselves just a little sooner. Life is our most precious gift

Opponents of assisted suicide say that it violates religious beliefs.

Life is a gift from God and, so, it should only be taken away by God.

If we begin to approve of suicide, we devalue life. But, in the United

States, the First Amendment states that we have freedom of religion. So, if is

not our belief that assisted suicide is wrong than how can the government, or

The controversy surrounding euthanasia, and the arguments supporting or

protesting the practice have raised serious concern and problems in

the medical field for years, as well as society and the world as a whole.

Many people may confuse euthanasia with assisted suicide, the difference is

in euthanasia, one person does something that directly kills another. For

example, a doctor gives a lethal injection to a patient. In assisted suicide,

a non-suicidal person knowingly and intenti anyone else, tells that we cannot

end our life

in this paper, I want to focus on the controversial and difficult issue of assisted

suicide and

euthanasia. The term 'Euthanasia' comes from the Greek word for 'easy death'.

and has come to mean the good death of another or mercy killing. It is controversial

because it brings into focus and conflicts some very powerful and competing values.

Certainly one of societys traditional attitudes, expressed morally, legally,

philosophically, and rel

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Gathering blue

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Gathering Blue is a great novel about a girl named Kira who was born with a crippled leg. Her mother, Katrina, was a remarkable weaver and taught her daughter most of the skills that she would need in her life. Yet one day, Katrina died of a rare illness and was sent to the Field of Leaving. Kira was young still, and had never experienced death before, not in the small two-person family that she and her mother had been. Now there was no one who could take care of Kira, for she didnt have any close relatives.

Only one person willingly offered to protect and amuse Kira - her friend, Matt, an eight-year-old intrepid boy who absolutely hated taking baths! He lived in the swampy, disagreeable Fen, probably the child of a dragger or digger. He had found a small dog and named it Branch, because he had matted its torn tail with twigs and leaves.

There was one person who absolutely hated Kira - Vandara. Everyone knew her. The woman was tall and muscular, with long, tangled hair tied back to her neck. She had a scar that marked her chin and continued down her neck to her broad shoulder. It reminded everyone of Vandaras courage and vigor as well as her malevolence. She wanted Kira to die because she was of no use in the village, for she couldnt do the work that other girls her age could do.

Kira, in my belief, is a brave, optimistic girl who is strong-willed and diligent. She continues with her life after her mothers death and uses Katrinas wisdom to defend and guide herself thereupon. After Kira was born, men tried to take her away from Katrina because she was crippled. They wanted her to go to the Field of Leaving, but her mother insisted.

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I knew I would not have another child, Katrina pointed out. Your father had been taken by the beasts, and so I would not give birth again...I could see the beginning of something remarkable in your eyes. And your fingers were long and well-shaped -

And strong. My hands were strong, Kira added with satisfaction.

Her mother laughed. So strong they gripped my own thumb fiercely and would not let go. Feeling that fierce tug on my thumb, I could not let them take you away. I simply told them no.

This story takes place in the future and is a adventurous, sci-fi book. If you liked reading The Giver, the probability is that youll like this book as well. Antithetically, you might not want to read this book if you werent a big fan of The Giver! If you havent read The Giver, you might want to check that book out before you jump into this one, because Gathering Blue is a companion of it.

In comparison, The Giver is a book about everyday life in a community with no feelings, color, music, war, or pain. On the other hand, in Gathering Blue, there is pain, sadness, and battles. Kira has to learn to deal with the death of her mother, and Vandaras scar was a symbol of a long-ago strife with one of the forest creatures.

In The Giver, everyone has a role that is specially designed to help the society function precisely. The same concept is played in Aldous Huxleys Brave New World, where the Alphas, the Betas, the Gammas, the Deltas, and the Epsilons have to work together to reach one goal.

In The Giver, Jonass life changes when he turns twelve as a result of being selected to become the next Receiver of Memory. His mentor, The Giver, teaches him the truth about the choices his ancestors made. Therefore, Jonas begins to understand the pain involved in bearing the burden of truth. In Gathering Blue, everything begins to fall apart for Kira after Katrina dies, and little by little, she is faced with mysterious obstacles and unanswered questions.

As I read this book, I visualized the setting and conflicts so I could understand every sentence without missing any major detail. I tried connecting with it to see if I had - or knew someone - with the same experiences as the characters in the book.

I enjoyed reading this novel and rate it four out of five stars because the ending is a bit confusing. Its a complete shocker, though, and it keeps you at the edge of your seat throughout the whole book. Youll definitely want to continue reading this book until the very last page! After having finished reading Gathering Blue, I had many questions about the characters and events. I wouldve rated it five stars if the author had a slightly different aspect of the ending.

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SWOT Analysis of Soutwest Airlines

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Marketing Mix Paper

Modification of Wal-Marts Distribution Channel Center in China

Abstract

Over the years Wal-Mart Retail Stores have played a major role in managing every aspect of their marketing mix, from pricing to distribution. Their marketing mix strategies have made them the worlds leading discount retailer. This paper will highlight the history of Wal-Mart, its marketing strategy, early distribution model, and present distribution system. In addition, this paper will also identify the modification of Wal-Mart's distribution system as they entered China and the reason for choosing distribution as the element of the marketing mix.

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To successfully target a specific segment market, Multi National Corporation (MNC) must develop an appropriate marketing mix. The marketing mix includes decisions about the product, price, promotion and place. The mix influences the consumer behavior and is a combination of how to develop the firm's product, how to price those products, how to sell those products and how to distribute those products to the customers. With those influences it is important for MNC to develop marketing strategies that are aimed at understanding the customers' needs so that the product or service provides customer satisfaction and organization objectives. An excellent example is analyzed in Wal-Mart Store's distribution system.

Wal-Mart Retail Stores' History

Wal-Mart's history is based on one man, Sam Walton about 40 years ago who was convinced that consumers would enjoy a discount store with a wide selection of merchandise and individual, friendly service. Through this philosophy, Sam Walton first store in Arkansas changed the course of retailing forever. Under his leadership, Wal-Mart has garnered more than 4,700 stores worldwide, 0,000 suppliers and more than $17 billion in annual sales which makes it the number one retailer in the United States (Busse, 00).

Walton's theory on what Wal-Mart should be is "a conveniently located one-stop shopping unit where customers could buy a wide variety of quality merchandise at discount prices." As Wal-Mart grew, management sought a firm that was a "discount department store chain offering a wide variety of general merchandise to the customer." It was on these values and philosophies that Wal-Mart expanded. Wal-Mart has grown tremendously in the U.S. market and has ventured to international markets. The company boasts at having stores in all 50 states, Puerto Rico, Canada, China, Mexico, Brazil, Germany, Argentina, Asia, Europe and South Korea (Busse, 00).

Wal-Mart Marketing Strategies

Wal-Mart's marketing strategies have given them a firm and distinctive competence that is difficult to match. Their initial approach to use new ideas, knowledge and experience coupled with geographical location in rural towns help to support their everyday low prices and maintain customer satisfaction. Their state of the art distribution and inventory tracking system has helped to position them as the number one retailer in both local and international markets. They have implemented key strategic features that support everyday low prices and increase customer, employee, and stake holder's satisfaction (Busse, 00).

Other marketing strategies include convenient location, wide range of products and services, great displays, and every day low prices. Wal-Mart marketing strategies target price conscious, time pressed consumers looking for good value and good service.

Early Distribution Method for Wal-Mart in United States

Wal-Mart, the number one retailer in the United States, is known for their superb distribution system. When Wal-Mart stores began to operation in 16, the founder and owner Sam Walton was the distribution system. Sam and his family would drive or fly to get supplies for their stores. Since the 16 variety stores (including Wal-Mart) were not considerably far away the Walton family saved expensive transportation costs by doing the shipping themselves (Wal-Mart).

Once Wal-Mart became a public company and growing at an exuberant rate, it was difficult for Wal-Mart to keep the same distribution system. The introduction of an extensive distribution system was made which has been able to track merchandise and inventories across the company. The system was one of the first to the retail market. It involved a satellite, scanners in stores and new warehouse within 50 miles of most stores. The strategic placement of these warehouses is to provide maximum replenishment of inventory when a particular location runs low on an item (Wal-Mart). Present Distribution System

Today, Wal-Mart is the largest retailing company in the world and most of the credit is due to the company's distribution system. By realizing, early on that computer programs increase the rate at which stores can be restocked Wal-Mart has been able to surpass their competitors. According to an on line source, "Wal-Mart's main strategy is a focus on developing cost structures that enable competitive pricing. To reach this goal, Wal-Mart focuses on the replenishment of inventory using the method of cross docking in cross docking; goods are delivered to the warehouses and immediately dispatched to stores without ever sitting in inventory.

This method of distribution helps avoid inventory and handling cost resulting in a reduction of cost of sales allowing lower prices to the customers. In order to effectively cross dock, Wal-Mart incorporates a complex system that links its distribution centers, suppliers and stores to guarantee that an order is processes and executed in hours. This efficiency is made possible by a private satellite-communications system and a fast and responsive transportation system" (Winne, Powe, Howard, 00)

Supply Retail Link System

In addition, Wal-Mart's has implemented a supplier�retail link system that meets their supply chain management needs. The supplier-retail link is a system that is specifically designed to address the unique requirements of Manufacturers and Distributors who sell to Retail Chains. It also provides a decision support system that acts as a bridge between Wal-Mart and its vendors. Wal-Mart has focused on improving its supply chain efficiencies and has invested up to 4 billion in the retail link system. Currently there are more than 10,000 Wal-Mart suppliers who use Retail link to monitor sales and inventory for speedy replenishment if necessary. Vendors of the retail link can retrieve sales data, inventory data and Wal-Mart information on its development (Winne, Powe, Howard, 00).

China's Distribution System

The traditional distribution system in China is owned by the state. It is a multi-layer system that has four or five layers. This extended system increases the prices as each layer adds a margin ranging from 5-17%. In addition, suppliers have little control over prices, delivery quality, and the inefficiency of the inventory system. Also the technology is underdeveloped which creates a major set-back for foreign suppliers, who have to rely on the state distribution system (Chung, 00).

At present, foreign firms are restricted in many ways in the distribution process. For example, foreign firms face political and legal restrictions to distribute imported products, or to manage the distribution networks. To get around these restrictions, many firms establish their own retail outlet, by forming joint venture or merger with local wholesalers. This was done by Wal-Mart and has been proven very successful (Chung, 00).

Wal-Mart Entering China

Knowing the inefficiencies of China's distribution system, Wal-Mart utilizes most of the same distribution strategies in their local market in China. However, several modifications on how they conduct business were implemented. First, their successful opening of the first five retail outlets in the nation capital of China, Beijing, became a reality through their merger with Shijingshan Agriculture, Industry and Commerce Corp. Through this merger a strong relationship was developed with Wal-Mart and other local partners. This created a local presence for Wal-Mart which helped to keep their name and projects in front of the many decision makers and help perform much of the necessary networking. In addition, Wal-Mart invested a considerable amount of time in understanding the Chinese culture which helped them to resolve differences as they arise and maximize their chances of success (www.chinatown).

Wal-Mart buys about US$4 billion worth of goods in China every year, for sale in its outlets across the globe. Indeed, the company has done so well sourcing from China that it has decided to move its global purchasing center to Shenzhen. In contrast to competitor Carrefour, which operates hypermarkets, Wal-Mart has been very careful to seek official approval for every move it makes in China. It has also expanded cautiously. As a result, Wal-Mart has earned a reputation as a well-behaved, law abiding corporate citizen (www.chinatown).

Modification to Distribution System in China

Wal-Mart has upgraded their supply chain system by selecting and implementing Atlas Metaprise software. This new software has helped the company enhance the functions of the retail link system by advancing its current global sourcing and collaborative business processes with its suppliers throughout China. The Atlas Metaprise software to Wal-Mart's retail link represents an internet business application that lets global organizations work more efficiently with their network of suppliers and distributors. By focusing on the three areas of strategic sourcing, supply, and demand management and global commerce management, the atlas software reduce cost of goods while still ensuring consistent supply availability.

Wal-Mart Improved Inventory Tracking System

Wal-Mart's inventory information system uses UPC scanners and hand held barcode scanners to track electronically the point of sale. This information is immediately communicated to the store's computerized inventory system, which allows maximum efficiency in inventory tracking. It not only allows maximum efficiency but it helps to keep the cost down which is passed on to its customers.

Their "just in time" inventory delivery allows merchandise brought in by trucks to its distribution hub to be sorted and distributed within 4-48 hours, thus minimizing idle inventory. Wal-Marts electronic data interchange allows it to communicate with over ,600 vendors regarding inventory orders, forecasting, planning, replenishing, and transferring electronic funds. Wal-Mart has maintained these activities as a tradeoff to maximize revenues and lower costs while maintaining a leadership position as the number one retailer. Not only does Wal-Mart use information technology to lower their inventory cost but also to lower their distribution cost (Busse, 00).

Wal-Mart Success

Wal-Mart success story in the United States has extended to China and other parts of the global market not because they sell a bigger range of better products than their competitors at better prices or because they have the most elaborate distribution system, but because they sell a concept, a format and a lifestyle. They focus on their USP - Unique Selling Point. Wal-Mart's management has recognized that transplanting a concept or a format in the global village is not enough. What are important are the complexities of local customs, tastes, preferences and culture which must be catered for. This sophisticated approach has earned Wal-Mart the position as the number one retailer both in the United States and in China.

Reason I chose Distribution

The distribution system is one of the most important marketing mixes and an integral part of the total marketing strategy. This system moves the product or service from the production line to the consumer in the most efficient manner. I love shopping at Wal-Mart because of their low prices, huge selections, convenient location, and the product availability. Wal-Mart has maintained these elements through their sophisticated and efficient distribution system and has been successful in the local and international markets. In addition, my experiences shopping at Wal-Mart has been pleasant. I can always count on Wal-Mart for low prices. Wal-Mart is able to maintain these low prices because of their sophisticated distribution system.

Conclusion

Wal-Mart's modification of their distribution system has positioned them as the number one retailer in China and around the globe. They have maintained this position by easily adapting to changes in international markets to meet the needs of their customers. As they continue to expand, their distribution system both in the domestic and international markets they will maintain their position as the number one retailer, the best place to work and the first service company to rise to the top of the Fortune 500 companies. As they continue to maximize the use of their distribution system and further streamline their processes they will continue to better meet their customer's changing needs in this global environment and establish a scalable global network that not only offers a sophisticated distribution strategy but will also maintain cost savings opportunities for its customers.

References

Busse M. (00). Wal-Mart Competitive Strategy. Retrieved on August 17, 00 from the World Wide Web http//faculty.haas.berkeley.edu/meghan//Case_

analysis_WalMart.pdf

Chung, A. (00) Market Environments and Distribution Structure & Characteristics in

China. Retrieved August 17, 00 from the World Wide Web http//www.retail

industry.about.com /library/uc/uc_chung.htm.

Walmart to open in Beijing. Retrieved on may 5, 00 from the World Wide Web www.chinatownsydney.com/biznews.cfm.

Winne J., Powe A., Howard W. (00) Wal-Mart. Retrieved on August 18, 00 from the

World Wide Web http//www.web.syr.edu/-dprosenb

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