Five Forces Analysis Automobile Industry

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Five forces framework to explain the industry performance

1 weak to 5 strong

1. supplier parts supplier have _________

. potential entrants threats of new entrants is medium-high 4. for new entrants, newly created automobile manufacturer is unlikely. However, new product line and selection is inevitable. i.e. new model Acura TSX to compete with semi-luxury automobile.

. buyer bargaining power of buyer is high 5. The customer has many selection of automobile to choose from. In addition to the automobile, customer can choose many dealer to bargain the purchase price.

4. substitutes threats of substitutes is high 5. customer can choose other similar vehicle as an alternative for its purchase decision.

5. company rivalry among existing firms is medium . even with six major automobile manufacturer in this industry. There are still many competition and rivalry between and among the company. i.e. Honda is competing with Toyota; Pontiac can be competing with Chevrolet.

The sources of competitive advantage in this industry is the potential entrants. Automobile manufacturer can position them as the leader by launching new product that attract customer to gain market share. This force is the most valuable of the five forces framework. The other two minor forces that can be use as a competitive advantage is less power of the supplier and low rivalry among the company. With the low power of supplier, the automobile manufacturer can forecast its supply cost and quality. With low rivalry among existing firms, company can focus on certain most profitable division such as Ford cars/trucks account for majority of profit and sales for Ford. In addition to focusing on certain automobile division, the other alternative is form joint-venture with other automobile manufacturer to produce new, high quality and economical automobile.

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