Retaiing

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According to the statistics from the Chinese government, for the first semester in 18, the supply of consuming goods in China retail market is greater than demand. The retailing total of consuming goods was up to 1,8 billion RMB, an increase by .1% compared with last year.

The selling prices of the main categories of agricultural and subsidary products decreased for instance the selling price of food decreased by 11.% compared with the same period last year. Research data indicated market will have over supply of resources but slow down in spending. (www.chinamarket.com.hk)

Even in the first semester in 18, the savings of people in China has increased by 16.8% (total of 5,000 billion RMB) compared with same period last year, the spending desire of the people is still very low. (www.chinamarket.com.hk). This is mainly due to the high unemployment rate and people are concern of their livlihood.

(retail sector review - industry sector analysis isa) Due to the closed down or reformed on State Owned Enterprises (SOEs), millions of workers have been laid off and unemployed. In early 10, consumer confidence has reached the lowest level ever since.Cheap University Papers on Retaiing

(retail sector review ¡V industry sector analysis isa) The official unemployment rate is 8% according to the China government. Unemployment together with the uncertainly over future earning power had discouraging consumer ability and enthusiasm. It is estimated that 100 million people are either unemployed or under-employed. Many of these unemployed are due to the ongoing SOE reform. For those still employed in the SOE are worrying their future employing due to the continued economic reform and have hold back or delayed their consumption of consumer goods.

(retail sector review ¡V industry sector analysis isa) In view of depressed consumer spending, manufacturers were adopting cutthroat price war in order to improve their sales. In 18, prices have been dropped by 10-40 % on consumer items ranging from clothes to televisions to refrigerators.

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