The 1950's: The Era of Ideal American Life

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The Era of the Ideal American Life

The 150's is thought of today as a time of nostalgic bliss (especially for the right wing conservatives), it was a time of sameness, conformity and "blending in;" it featured the perfect family, with the perfect life, sheltered in the perfect little house. People were assaulted with this image in every advertisement, television or radio show. They became obsessed with fitting the image.

Following the end of World War II, Americans had a grand desire to move on with their lives and promoted a return to normalcy. Marriage ceremonies were being performed in massive numbers and following those marriages there was a boom in babies. The citizens of The United States were ready to settle into a comfortable and safe way of life. The war had caused too much suffering and neglect and "by 145 almost every-one had a long list of unfilled material wants." "Never before had material products that Americans associated with 'the good life'-automobiles, dishwashers, stereos, televisions, and more-become so readily available to large segments of the population." It was a decade whose morality and values were centered on the media and it's depiction of "real life". The materialistic decade of the 150s was also a decade of conformity. The acquisition of material goods, which had been scarce in the Great Depression and during World War II, became the main focus of postwar lives. Material goods such as cars and other household items had become more affordable to middle class families and were viewed as an important addition to the suburban family. "Most citizens embraced the material benefits of prosperity as evidence of the virtue of 'the American way." This significant acquisition of goods was driven especially by the new way the media of television and advertising portrayed the suburban family life as the ideal.

Each family consisted of a mom, dad and children; gone were the days of living with extended family. "Unlike many urban neighborhoods, where immigrant parents or grandparents might be living on the same block…single family dwellers often left their relatives and in-laws behind. As a result, ethnic lifestyles were less pronounced in the suburbs." The dad went off to work each day to earn a living and put food on his family's plates while the mother took care of the children and did the housework (in pearls and flawless makeup no less). Conformity was everywhere in America - from cars to clothes, from social behavior to politics. Most women had one choice conform to be a housewife and mother. Most men dreamed only of success in the corporate world. It was an ideal society of "economic and racial homogeneity."

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Despite the tempting calls of suburbia and consumer America, there were those who were against it. Jack Kerouac and Allan Ginsberg were the founders of the Beats, a group of professed bohemian writers who fiercely opposed the conformity of American society. "According to Kerouac, the word beat had various definitions and connotations for the writers such as despair over the beaten state of the individual in mass society and belief in the beatitude, or blessedness, of the natural world and in the powers of the beat of jazz music and poetry." Their works of art expressed contempt for the mindless American who followed the media/money driven culture of their time as well as sorrow for the loss of the "individual." The art that they produced went against all of the "ideals" of the 150's; everything that the typical American was "supposed" to dream of was subject to criticism by the beats. The beats were among the first radicals to dapple in drug use and experiment with their sexuality openly, for conservative America this was shocking. "Through their journey of social revolution, Allen Ginsberg and Jack Kerouac began their quest with one idea for America in mind Truth." They felt that Americans were so caught up in consumer culture that they had lost all sight of what was really important or "true" in life. Their poetry and literature are now revered as some of the finest works of art today, but ironically their message is still in need of enforcement.

Jackson, Kenneth. "The Baby Boom and the Age of the Subdivision." The Way We Lived Essays and Documents in American Social History. Frederick M. Binder and David Reimer, eds. Houghton Mifflin Company Boston, New York, 000. p. 15.

"Moving to Suburbia Dreams and Discontents." The Way We Lived Essays and Documents in American Social History. Frederick M. Binder and David Reimer, eds. Houghton Mifflin Company Boston, New York, 000.p. 1.

"The Suburban Era." Nation of Nations A Narrative History of the American Republic. Davidson, James, William Gienapp, Christine Heyrmann, Mark Lytle, Michael Stoff, Eds. McGraw-Hill, 001. New York. P. 4

"The Suburban Era." Nation of Nations A Narrative History of the American Republic. Davidson, James, William Gienapp, Christine Heyrmann, Mark Lytle, Michael Stoff, Eds. McGraw-Hill, 001. New York. P. 40.

"Moving to Suburbia Dreams and Discontents." The Way We Lived Essays and Documents in American Social History. Frederick M. Binder and David Reimer, eds. Houghton Mifflin Company Boston, New York, 000.p. 4.

Feider, Megan. "The Beat Generation." http//www.bluesforpeace.com/beat-generation.htm.

Feider, Frame .

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