To kill a mocking bird

If you order your cheap custom essays from our custom writing service you will receive a perfectly written assignment on to kill a mocking bird. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality to kill a mocking bird paper right on time.

Our staff of freelance writers includes over 120 experts proficient in to kill a mocking bird, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your to kill a mocking bird paper at affordable prices with cheap essay writing service!

English Advertising Assignment

Hypothesis

What strategies different charity organizations use to persuade you to donate money to their cause?

Summary of resultsCheap College Papers on to kill a mocking bird

In the field of advertising, language has a powerful influence over people and their behaviour. The choice of language to convey specific messages (with the intention of influencing people) is vitally important in gaining their support and contribution. In the field of a non profit organization I found that the strategies to gain support all fell under two categories 1 techniques to provoke sympathy

techniques to provoke guilt

In this field it is so important to engage all readers' attention as they usually need all the help they can get. The aim of my assignment was therefore to research what were the most common syntactical features and their effects.

Generally all the advertisements persuading the reader to donate money had no specific audience. The aim of each ad was to gain as much support as they could so they could not afford to leave out any particular group of people. Sometimes what may have limited their audience was either the necessity in having a credit card number or needing to have your own home with a letterbox and address etc.

I expected to find that advertisers used a variety of techniques to lure the readers into contributing towards their fund. So the devices used to provoke guilt were different to that which provoked sympathy but instead I found that they generally all used similar devices to gain attention.

Firstly ads that provoked sympathy all had similar patterns in the vocabulary they used. Their modifiers were very emotive trying to gain the readers sympathy. There were a lot of words put into describing the situation and the feelings of the people involved. In a WWF ad they described "our island is one of the most biologically important places on earth and one of the most threatened. " We must "conserve what's left of our critically endangered species." They use stories full of nouns and adjectives to give the facts and information to appeal to our senses and emotions. "but here in New Zealand thousands of families live in substandard or overcrowded housing conditions."

The verbs used are generally all imperatives. They need to add a sense of urgency in the ad and promote immediate action. Often we see words such as "Call…" "Give…" "Help…" "Save.."

The syntax in ads that provoked sympathy also had more of a range in the sentence types it used. I found that when they were gaining your sympathy and telling the story the sentences were longer, (complex) to list the situation. "caught up in conflict, fleeing in terror, in need of urgent medical care." But when it came to the last few sentences (where they were talking to the reader directly) the sentences were simple or minor. This was used to achieve brevity and a more direct, urgent tone. "Please give all you can…Call now."

In terms of syntactical features things common in these ads were repetitions used to emphasize an idea "Many will be injured…Many more will be separated…" antitheses to show contrasting situations "New Zealander's love their ¼ acre section…sadly though for some owning their own home isn't as achievable." and definitely the use of imperatives in wanting the readers to contribute. Another common technique is the use of personal pronouns such as "you" or "we". It makes us fell included and that we are helping to improve the situations in the world today.

Thirdly all these ads did have something extra to make their campaign unique and different from other charities. With "Save the Children" their simple sentenced slogan is short and sharp to create memorability. With "Gregg's Red Ribbon Roast" a common device used was alliteration and the repetition of "build better." These technique were not only used to increase memorability it also established a rhythm.

On the other hand looking at ads which provoked guilt onto the reader there were many similar syntactical features as mentioned above but also some differences.

The biggest differences were the lexical features. The majority of them still had stories full of facts and information but when it came to involving the reader the verbs chosen were slightly different. They all denoted a positive action starting of with a personal pronoun "you can…" "You will…" and answers such as "Yes, I want to.." all to include the reader and make them feel as they are making "a world of difference." Adverbs such as "Just…" or phrases such as "Yes I want to join the I care programme…" all contribute in provoking guilt. It successfully makes us feel bad, as if we don't "care" if we do not contribute and donate money. Once again the personal pronouns are clearly present in the text.

A very effective syntactical technique used to provoke guilt is the use of rhetorical questions. They immediately engage the reader's attention and generally we know what the answer of the question should be. For example "Like to tell you daughter she has to work in a brothel?" we know the answer is no and we realize that if we don't donate we will force children into that situation therefore guilt on our part. Parallel structure can also be found in the ads. "While that's not enough to go far here in New Zealand, it's enough to make a life saving difference for children in Iraq." Though this does not make us feel guilty directly but it carries connotations that suggest $10 a month is not much at all. Repetition has also been cleverly used to emphasize an idea and trigger guilt "Don't blame the government…Don't blame industrialists…Don't blame oil companies…Blame yourself". This ad strongly accused us as the reason for the environment putting the blame on ourselves. Another clever technique was the use of personification in an animal protection ad. In this ad it gave animals simple human necessities such as "respect and protection" instead of "a life of misery, depravation and torment." This makes us realize that animals like humans have emotions and basic needs and need protection just like us and thus once again triggering the guilt.

Lastly there is once again the use of imperatives promoting action from the public, adding a sense of urgency in words such as "Call now" "Help" "save" which are all commonly found.

From doing my research I was able to find the various techniques non profit organizations used to persuade the reader to donate money. Though there were limited differences between ads that triggered guilt and sympathy I found the ads which provoked guilt to be more successful in gaining the readers contribution as a result of better vocabulary chosen and more clever syntactical features.

Please note that this sample paper on to kill a mocking bird is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on to kill a mocking bird, we are here to assist you. Your cheap research papers on to kill a mocking bird will be written from scratch, so you do not have to worry about its originality.

Order your authentic assignment from cheap essay writing service and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!