Marketing Mix Paper

If you order your custom term paper from our custom writing service you will receive a perfectly written assignment on Marketing Mix Paper. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality Marketing Mix Paper paper right on time.

Our staff of freelance writers includes over 120 experts proficient in Marketing Mix Paper, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your Marketing Mix Paper paper at affordable prices!

Marketing Mix Paper

Marketing fundamentals are often taught in terms of the old Four Ps of Marketing model Price, Product, Place, Promotion. This is a solid tool that explains how consistent, unified marketing messages are the key to business success. These concepts apply to businesses and organizations of all sizes and types.

"The Four Ps of Marketing"

Price Regular price, discount price, expected price. Price impacts first time purchases as well as customer perceptions of value and satisfaction.

Product What the organization sell. When the Four P model was written the economy was primarily based on tangible products - soap, tools, and dryers. Intangible products and services, like software and insurance, make up much more of todays economy.

Place Place refers to where products and services are sold, distribution channels, and retail or wholesale arrangements. The Internet continues to disrupt place in context of the Four Ps.

Promotion Promotion refers to the vehicles used to make customers aware of products or service. Promotion covers radio advertising, in-store samples, and coupons among others.

Consistent Unified Message is defined as a consistent unified message utilizes all Four Ps to communicate the same overall message to customers and prospective customers, as and example we want to use a Luxury Automobiles

Price Higher than average. Luxury automobiles rarely have a sale price and are rarely offered with sale equivalents like cash back offers or manufacturers rebate. When is the last time you saw an advertisement for the Fall Porsche & BMW Blowout Sale?

Product Very visible upscale quality and details. Leather interior, premium sound, automatic everything, smooth quiet ride, and free basic services like oil changes. In short, the quality and features match the higher than average price.

Place Sold in nicely appointed showrooms that are typically inside a building versus out in the cold. Customers and tire-kicking prospects get the royal treatment.

Promotion Ads run in magazines or during television shows that have upscale income and education audiences. The main advertising message tends to focus on broad vision statements like You are successful, so buy one versus functional details like Gets miles per gallon. In sum, all four elements work together. They build and support the powerful mental imagery that Luxury Automobiles create.

Companies need to be careful with inconsistent messages because this mistake can be understood as message trap - high quality and low price. This message combination often gets construed as inconsistent. Why? Consider these two phrases. You get what you pay for. If it sounds too good to be true, it probably is. Most people view these phrases as quite stable fact. As such, products or services that make claim to both high quality, upscale attributes and low or discount pricing face challenges. Certainly there are exceptions, but most customers when faced with the high quality, low price combination ask, What is the catch? Rightly or wrongly, they assume some shortcut has been taken.

To combat this perception, businesses provide supporting messages that tell customers how they provide both high quality and low prices. Perhaps they purchase in high volume and pass on volume savings to customers perhaps they offer no-frills service - like a u bag it grocery store.

A consistent and well integrated message utilizes multiple vehicles to communicate the same message to customers. The "Four Ps of Marketing" Price, Product, Place, and Promotion is a good model that helps businesses analyze their message for consistent, unified content and themes. Inconsistent messages, especially the low-price & high-quality trap, require additional supportive messages that clarify.

The Consistent, Unified Message applies equally well to businesses and organizations of all sizes.

Please note that this sample paper on Marketing Mix Paper is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Marketing Mix Paper, we are here to assist you. Your cheap custom college paper on Marketing Mix Paper will be written from scratch, so you do not have to worry about its originality.

Order your authentic assignment and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!