Cadbury

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At Cadbury Schweppes they are proud of a heritage whose origins go back more than 00 years. It was in 178 that Jacob Schweppes perfected his process for manufacturing carbonated mineral water in Geneva, Switzerland. John Cadbury opened in Birmingham in the UK in 184. Originally selling tea and coffee, it was, however, his marginal lines of cocoa and chocolate that, in just a few years, took over as the mainstay of the business and started the Cadbury success story.

A merger of two great British household names formed Cadbury Schweppes in 16. Since then they have expanded the business throughout the world by a programme of organic and acquisition led growth.

They took the strategic decision in the mid 180s to concentrate on core international brands of beverages and confectionery and exit the general foods and hygiene sector with the sale of non-core brands such as Typhoo Tea, Kenco Coffee and Jeyes. Since then, they have strengthened their portfolio of key brands through the purchase of Motts (18), Canada Dry (186), Trebor (18), Bassett (18), Dr Pepper and Seven Up (15) and Hawaiian Punch (1).

The new millennium has seen them continue to make acquisitions concentrating in interests in North America, Europe and the Asian Pacific regions. Snapple and Hollywood were acquired in 000, and in 001 they became number two in the soft drinks market in France with the acquisition of Orangina. In 00 Cadbury Schweppes catapulted to joint number one position worldwide in confectionery and number two worldwide in chewing gum, first by buying Dandy, the Danish chewing gum company and, at the end of the year, announcing our proposed $4. billion acquisition of Adams.

Drop a melted Cadbury chocolate bar on your favorite white shirt? Not to worry, Schweppes club soda will get it right out. A leading global confectioner, Cadbury Schweppes is also the worlds # soft-drink producer, after The Coca-Cola Company and PepsiCo. Its beverage brands are sold mainly in North America and Western Europe and include 7 UP (US only), A&W Root Beer, Canada Dry, Dr Pepper, and Hawaiian Punch. It also makes Motts apple products and Clamato juice. The companys confections are the market leaders in the UK. Along with the famous Cadbury Cr�me Egg, its candy brands include Trebor and Bassett. Cadbury Schweppes gum brands include Bubbas, Trident, and Dentyne.

At Cadbury Schweppes their purpose is to work together to create brands people love. They believe that good ethics and good business go together naturally to produce the best long-terms results for all our stakeholders. Ethical business sits at the heart of Cadbury Schweppes. It always has. It is part of who they are, they heritage, their processes and the way they behave. Their Business Principles reflect and reinforce this. Through them they continue to play a positive part in society, grow shareowner value, attract and develop the best kind of people and, importantly, create brands people love.

They are privileged to live in what is an increasingly democratic world with the freedom to choose the way we live, the way we work and what we consume. Freedom of choice is a vital factor in the fast moving and highly competitive consumer goods industry in which Cadbury Schweppes operates. Their products are purchased daily in there millions around the world and unless we consistently offer quality, value and satisfaction they know that their consumers will switch faithfulness.

Their products fulfill a broad range of needs. Their beverages quench thirst, provide refreshment and taste and reflect lifestyles. Their confectionery offers energy, taste, rewards and gift opportunities. They cater for these fundamental needs in a range of products, which offer a huge variety of ingredients and styles. Variety is important. In there business freedom of choice means not only the freedom to seek new combinations of old favorites, but also new experiences.

Their brands become old friends with whom our consumers have special relationships. This makes their protection of their reputation an essential ingredient of our-long term success. They are also constantly seeking new and innovative ways to satisfy the consumers willingness to try new things. Consequently whenever they develop a new product they have to build consumer awareness through advertising and promotion. Consumers want to be informed, whether to be reminded of their feelings about established favorites or to be told of new delights available for their delectation!

With choice, comes access to their products. Their job is to make their products as widely available as possible; to ensure that they are always within an arms reach whether as an impulse or a considered buy. To achieve this, they work with their customers in many different trade channels.

How well they do all of the above determines how successful they are. How successful they are, in turn, translates into long-term value for their shareowners. If the consumers right to choose is a given, so too is their responsibility to that consumer. Good businesses have clear values determining everything they do, and are characterized by good governance.

The Cadbury Schweppes Statement of Purpose and Values provides them with an operating framework for their strategic intent and the manner in which they conduct their business in todays world. Whatever the challenge - eradicating harmful working practices in the cocoa-growing industry; providing guidance in cocoa growing regions, or working with governments and other bodies to combat the rise of obesity by educating and informing about healthy lifestyles and sensible diets - all issues can be actively addressed within a clear and consistent set of business principles.

They are an international company proud of their long heritage, which recognize that they do not operate in isolation. They believe that a creative and well-managed corporate and social responsibility programme is in the best interests of all their stakeholders - consumers, customers, shareowners, employees, suppliers, and other business partners - who work together with them. They also have a clear commitment to the communities and to the environment in which we do business.

Corporate and Social Responsibility (CSR) is a board level responsibility. The Corporate and Social Responsibility Committee is chaired by non-executive director, Baroness Wilcox and oversees the integration of CSR throughout the business. The committee comprises the chairman and two other non-executive colleagues, as well as group chief executive, the chief human resources officer and chief legal officer.

Their Purpose and Values and their Business Principles set out their beliefs and the framework for behaviors throughout all Cadbury Schweppes companies. Their Supplier Code and their international Human Rights and Ethical Trading Policy set out the values by which they do business with their partners, suppliers and customers with whom they share a responsibility for ensuring high standards throughout the value chain. These policies have been developed taking into account the highest global standards - such as the International Labour Organization conventions and the Universal Declaration of Human Rights - as well as cultural and legal best practice from our local markets.

High employment standards are key to achieving high business performance. They continue to make a major investment in our 54,000 employees around the world, helping them to develop their skills and strategic capabilities. They aim to deliver a leading edge and rewarding employment experience in all the countries in which we operate, set high standards of health and safety and meet the learning and development needs of all employees.

Their key performance areas at Cadbury Schweppes are

· promotes diversity & opportunity all reflecting the diversity of the societies in which they operate

· encourages consultation & dialogue with employees

· provides leading-edge remuneration & rewards for leading-edge performance

· encourages and invests in employee development and training

· provides a healthy and safe working environment

Their Business Principles are also an important part of our management processes and inform how they work, all over the world. Through them they can protect and perpetuate the ethical standards that make Cadbury Schweppes a great company - to work for and to work with. Communication of these principles to all managers enables them to work together to ensure their company maintains its reputation for ethical standards.

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