Chapter Five Patriarchy Gets Funky

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Chapter Five

Patriarchy Gets Funky

In the early ninties student bodies rallied against the social injustice that was occurring amongst their academic community. Riots arose over things that have now become part of a manipulative marketing scheme for corporate industries. Same sex issues, racism and sexism were a few of the many problems that these intellectuals were fighting against. Unfortunately "personal politics" consumed most activists, letting the real problem slip out of reach.

Initially trying to subvert the images that were being exhibited in magazines, television shows and advertisements seemed like the right thing to do. Eventually striving for a better social environment fell victim to it's own narcissism.Buy cheap Chapter Five Patriarchy Gets Funky term paper

Mainstream enemies didn't feel a threat towards these activist, they accepted them with open arms, dissected the occurrences and used them to their advantage.

Niche marketing strategies arose and schools of new cutting edge imagery were produced. If this was what the public wanted this was what the public was going to get. The changes that occurred after these demonstrations were not a result of a victoriously fought war of equality and justice, but a marketing scheme for more profit. This suppressed society was now subconsciously turned into a dominant group of consumers. The identity politics they once rallied for was now a feeding troth for advertisers. By trying to kill the monster of supremacy they made them stronger. Gays and lesbians became new ad campaigns. Feminists became logos on T �shirts that were produced by young women in third world war countries for unreasonable wages, which in turn demeaned the basic principals of feminism. Selling atypical Diversity had become a full throttle sales pitch, and the western civilization was buying into it.

Consumed by the promises, colors and antics, the youth of today becomes the leading target market in this global promotion scheme. Because the youth is more culturally absorbed it makes it easier for marketers to advertise, not only through ads and commercialism but also through the youth, which affects direct family members. Physiological marketing schemes are making chicken Mc Nuggets the epiphany of nutrition within the youth culture. Coke, not just sugar water, a seduction potion that is bound to attracted the other sex. Who is the target market of all this well advertised rubbish? None other than the youth of today. The Economy is positioned where it is because of demographics. The youth culture is the bulls eye target market of the present and the future.

Ethics and moral principals of humanity are being manually manufactured. The branding culture is slowly overpowering the human physic. In order for this to dissipate Today's media activists cannot create weapons, but use the ones that have been created by media itself. Drastic measures will and have been taken. New political and social culture walls are slowly building. Hopeful new cries are being heard from high schools and campuses around the country. In the end, what better source to start from then the one that is feeding the problem.

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